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John Frost
Goodratings

Yankee Stadium, Change, & Your Radio Station

 

 

  

There are two kinds of people in radio stations.  Those that fear change, and those that thrive on it. 

 

In my 40+ years in radio, no one has ever invited me in and said, “…but don’t change anything.”  No air talent has ever been hired and told, “but don’t change anything the previous jock did.”  Not changing is never the goal.  But it’s often the outcome.  

 

Those that fear change don’t realize a truth--that things are changing all the time, regardless of our efforts to not change.  

 

My cousin Dan once told me, “If you want a white post to remain white, you have to paint it white again and again.”  My cousin Dan says nifty stuff like that all the time, don’tcha know.   

 

To keep your hair the same length you have to cut it. 

 

To keep your kitchen the same, you have to wash the dishes and put them away.   

 

To keep a calendar current, you have to tear off pages.  

 

Every day the sun rises.  Every evening the sun sets.  And where I live on the globe that’s about four minutes different from the day before. 

 

Lack of change is an illusion.  Once you understand that even to stay the same you have to change, change changes from a threat to an opportunity.  

 


 

On last week’s show I shared that there are two kinds of people in radio stations; those that fear change, and those that thrive on it.  

 

But change is happening all the time whether we notice or not.   10,000,001 chromosomes fall off an average 49 year old man’s head every time he brushes his teeth.*  

 

The old Yankee Stadium was opened in 1923 and was immediately nicknamed “The House That Ruth Built” because of the Babe’s popularity.  Yankee Stadium hosted 33 World Series and became an icon of sports arenas all over the world.  

 

In 2009 the wrecking ball destroyed this beloved ballpark.  But a funny thing.   There were no protests, petitions or picket signs.  Few rants on social media about the passing of a legacy.  

 

How could this be?   

 

“The most ineffective way to begin a conversation about change is to talk about what needs to change.” 

 

Few were upset because the Yankees immediately directed everyone’s attention to what was to be via a high tech 3-D website where fans could actually experience the beautiful new ballpark before it was even built.     

 

http://yankees.io-media.com/web/

 

Fans could go online and see the upper deck frieze replicated from the old stadium, the monuments in center field, and the view of the subway trains beyond the right field bleachers.  In other words, fans could experience the good things from the old ballparks, but with comfier seats, roomier concourses, concession stands with more (and more expensive) goodies, and, eeh gad!, toilets that actually flushed!   They could also rent one of 33 new luxury suites at more than $100,000 per season, thank you mighty much!   

 

"You should never begin a conversation about change by addressing where you are now.  You should ways begin with where you want to be.  When you begin a conversation about change by discussing what needs to change you generally begin with something that someone is emotionally invest in.  That’s a recipe for failure.” Andy Stanley  

 

“There is an inexorable link between an organization’s vision and it’s appetite for improvement.”  

 

What vision of the future are you casting to your team?   

 

 

* Darn spell checker.  Please substitute ‘follicles’ and ‘hair'.   

 

 


John is a partner in Goodratings Strategic Services, and has been a successful major market disc jockey and program director for such companies as CBS, Cap Cities, Westinghouse, Sandusky, Gannett, and Alliance during his 38 year broadcast career.  John joined Goodratings’ partner Alan Mason in 1999.
 


 

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