Thanks to my friend Mark Ramsey for sharing the
fascinating article, “What People Talk about Before They Die”. My
40 years in radio brain immediately gravitates toward its
implications to what we often call the “Big Tent Strategy”. What if
it’s true that a “Family” brand is the broadest entry point for
connecting lots and lots and lots of people to your radio station?
“Family is where we first experience love and where we first give
I’m not talking the Family brand that numerous stations have turned
into a mere slogan at the top of the hour. I’m talking about a
real strategy, demonstrated through story and song minute by minute,
hour after hour, week after week.
“People talk to the chaplain about their families because that is
how we talk about God. That is how we talk about the
meaning of our lives. That is how we talk about the big
spiritual questions of human existence.
We don't live our lives in our heads, in theology and theories. We
live our lives in our families: the families we are born into, the
families we create, the families we make through the people we
choose as friends.
This is where we create our lives, this is where we find meaning,
this is where our purpose becomes clear.
Family is where we first experience love and where we first give
it. It's probably the first place we've been hurt by someone we
love, and hopefully the place we learn that love can overcome even
the most painful rejection.
don't learn the meaning of our lives by discussing it. It's not to
be found in books or lecture halls or even churches or synagogues or
mosques. It's discovered through these actions of love.
is love, and we believe that to be true, then we learn about God
when we learn about love. The first, and usually the last, classroom
of love is the family.”
John is a partner in Goodratings
Strategic Services, and has been a successful major market disc
jockey and program director for such companies as CBS, Cap Cities,
Westinghouse, Sandusky, Gannett, and Alliance during his 38 year
broadcast career. John joined Goodratings’ partner Alan Mason in