Sometimes Audience Development
Group has to convince people to do something that they really donít
want to do, so they can become what they have always wanted
to be. We tend to be comfortable doing the same things, the same
way, over and over again and this can cause people to stall in their
growth. It is important for us to keep an open mind. Here are some
amazing examples of those who didnít:
ďI have traveled the length and
breadth of this country and talked with the best people, and I can
assure you that data processing is a fad that won't last out the
year." The editor in charge of business books for Prentice Hall,
"But what is it good for?"
Engineer at the Advanced Computing Systems Division of IBM, 1968,
commenting on the microchip.
There is no reason anyone would
want a computer in their home." Ken Olson, president, chairman
and founder of Digital Equipment Corp., 1977
This 'telephone' has too many
shortcomings to be seriously considered as a means of
communication. The device is inherently of no value to us."
Western Union internal memo, 1876.
"The wireless music box has no
imaginable commercial value. Who would pay for a message sent to
nobody in particular?" David Sarnoff's associates in response to
his urgings for investment in the radio in the 1920s.
"I'm just glad it'll be Clark Gable
who's falling on his face and not Gary Cooper." Gary Cooper on
his decision not to take the leading role in "Gone With The Wind."
"Heavier-than-air flying machines
are impossible." Lord Kelvin, president, Royal Society, 1895.
"If I had thought about it, I
wouldn't have done the experiment. The literature was full of
examples that said you can't do this." Spencer Silver on the work
that led to the unique adhesives for 3-M "Post-It" Notepads.
"The bomb will never go off. I
speak as an expert in explosives." Admiral William Leahy, US
Atomic Bomb Project.
"Stocks have reached what looks
like a permanently high plateau." Irving Fisher, Professor of
Economics, Yale University, 1929.
"Airplanes are interesting toys but
of no military value." A Professor of Strategy.
Brian is a 30 year radio veteran
who has successfully served many companies over the years as Program
Director, Operations Manger and VP of programming. After many years
of success working for individual radio stations and clusters, Brian
Joined one of the most trusted consulting firms in the country,
Audience Development Group. For the last 15 years Wright has enjoyed
building alliances with scores of stations in the US & Canada
helping them grow in ratings and revenue. Contact Brian at