Browsing the "Feature Article" Category

Momentum 2018 has come and gone. I must say, it was a good one. My hat’s off to Michelle and her team; they worked tirelessly and pulled off a conference that was both beneficial and...

September 23, 2018 - 0 Comments Read More

Is your fundraiser all about the listener?   I am sure your first response to the title of the article is, of course, our fundraiser is all about our listener.   Can I encourage you...

September 16, 2018 - 0 Comments Read More

So, what did you think?      Key findings included playing songs people know, playing songs people love, and creating an environment that helps listeners feel good (particularly important in appealing to new listeners).   ...

September 9, 2018 - 0 Comments Read More

Nielsen’s latest data from their 2018 Total Audience Report reveals very good news for broadcast radio. The report shows that the amount of time Americans spend with media (including broadcast radio) continues to increase. This...

September 3, 2018 - 0 Comments Read More

Senator John McCain died over the weekend.   Many in our format will not even mention it.   Too political, don’t cha know.      Let’s face it.   There is a tension between being...

August 26, 2018 - 0 Comments Read More

          Truth in Fundraising – Your Listeners Are Asking for It By the Strategy Team at i58:10 Media  L-R David Harms. Randy Zachary & Scott Michaels   At the beginning of 2018 the Edelman...

August 19, 2018 - 0 Comments Read More

When he looked out the window, he saw the army of the Potomac camped outside the White House.  A reminder that the Civil War was raging.     His son, Willie, was fighting typhoid fever in...

August 12, 2018 - 0 Comments Read More

Throughout the history of radio the great radio stations produced great shows from outstanding personalities over long spans of time. It’s seems to me, and many others, that these types of stations are simply going...

August 5, 2018 - 0 Comments Read More

Now I have to admit it…. “Americans vote Taco Bell as…” ….when I saw this headline I felt something in my tummy. Now, I don’t want to offend anyone but as a fella who grew...

July 29, 2018 - 0 Comments Read More

What every leader needs – rest.   I remember I had just started in my new job as CEO. I was young and healthy and I loved what I did. It wasn’t a job. It...

July 22, 2018 - 0 Comments Read More