Browsing the "Feature Article" Category

In my travels I’ve found almost all discussions about programming revolve around things close to us; the music and deejays, the promotions and contests, the clocks and service elements.  While these elements are important to...

November 5, 2017 - 0 Comments Read More

This article came via a post by Thom S. Rainer of Growing Healthy Churches. Together.  Several times a week I receive Pastor Rainer’s post on church life and culture, but this particular podcast episode #337...

October 29, 2017 - 0 Comments Read More

 The​ ​truth​ ​about​ ​on-air​ ​fundraising I​ ​recently​ ​heard​ ​a​ ​PD-minded​ ​radio​ ​professional​ ​say​ ​about​ ​fundraising​ ​on​ ​the​ ​air; “It’s​ ​about​ ​sitting​ ​across​ ​the​ ​table​ ​with​ ​‘her’​ ​and​ ​having​ ​that​ ​cup​ ​of​ ​coffee.” The​ ​idea​ ​I​...

October 22, 2017 - 1 Comments Read More

Here is a grouping of focus group comments of real listeners talking about their relationship with radio. I hope you catch that listeners are almost always focused on the emotional connection they have with a...

October 15, 2017 - 0 Comments Read More

It’s tempting, isn’t it?   It’s tempting to think that what we do defines who we are.  The carpenter is defined by his hammer; the accountant by his calculator, the radio station by its 40...

October 8, 2017 - 0 Comments Read More

Sometimes I like to observe the life of comedians. How do they prep? What are some of their pit falls? How do they tell the same jokes night after night without getting bored? Maybe even...

October 1, 2017 - 0 Comments Read More

Whenever you engage a new format launch, or before rebuilding an under-performing one, there are five important architectural steps that help ensure success: Defining your target is a joint understanding between programming and sales, to...

September 24, 2017 - 0 Comments Read More

I love the Church of Jesus. I agree with Bill Hybels, who continually calls it “the greatest hope for all mankind.” That’s why it rips my heart out to say this, but if you watch...

September 17, 2017 - 2 Comments Read More

Wow!  What a week for our friends along the Texas gulf coast in the path of Hurricane Harvey.  I personally have friends, co-workers, and family with flooded homes and disrupted lives.   As the Christian...

September 10, 2017 - 0 Comments Read More

It was either Sir Isaac Newton or Isaac Hayes who presented the “3 Laws of Motion” in this “Principia Mathematica Philosophiae Naturalis.”  The other Isaac sang the theme to “Shaft”.  His second law deals with momentum,...

September 5, 2017 - 0 Comments Read More