Browsing the "Feature Article" Category

If only.    If only we didn’t have those limitations.  The budget. The staffing. The signal.   Limitations!  There are just 12 notes on a musical scale, only 100 yards on the field, just 90...

April 10, 2016 - 0 Comments Read More

The latest statistics from Nielsen are out and shows positive listening levels for radio. These levels are in both in reach (cume) and time spent listening. Radio stays at the top when it comes to...

April 4, 2016 - 0 Comments Read More

At first glance, the title seems a little enticing, intimidating or even imaginary. The truth is that a perfect long-format radio program is not about perfection but has everything to do with excellence. When a...

March 27, 2016 - 0 Comments Read More

It happened in sixth grade in Mr. Gilbeaux’s math class, in front of all my classmates.  My name was called.  As a result of test scores, I was place in remedial math.  I learned I...

March 20, 2016 - 0 Comments Read More

Dear Christian Radio… What we do every single day matters. This is the third installment in a 4-part series on Leadership in Christian Radio. So far, we’ve discovered the issues facing us and laid out...

March 13, 2016 - 1 Comments Read More

THE WHY AND HOW OF MISSION President Clinton’s second White House Chief of Staff, Leon Panetta, tells an amazing and true story. The Clinton administration was working hard to get its signature Crime Bill through...

March 6, 2016 - 0 Comments Read More

Dear Christian Radio, There’s a famous apocryphal story regarding Abraham Lincoln.  Before delivering the Emancipation Proclamation he met with his seven cabinet members.  He presented the speech and then took a vote to secure their...

February 28, 2016 - 0 Comments Read More

Spring is on the way and as Spring approaches, many of our non profit partners are asking how they can improve their communications with their partners. Here’s some thoughts on COMMUNICATION from Heart Share President,...

February 21, 2016 - 0 Comments Read More

The “leaky bucket.”   That’s PPM-talk for stations losing listeners by tuning away or turning the radio off.  The traditional thought is that it is easier to keep listeners than to get them back.  And...

February 14, 2016 - 1 Comments Read More

How many times have you thought back to a time when great radio personalities ruled the airwaves from city to city?  I speak of the personalities of legend, true radio professionals who had one goal...

February 7, 2016 - 0 Comments Read More