Browsing the "Feature Article" Category

How you answer this question can determine the success of your station.   Relevant…or interesting?    Choosing only content that is relevant to your listener forces the talent to put the listener ahead of themselves.   This...

June 26, 2016 - 0 Comments Read More

In the seismic wake of the horrible events in Orlando this past week we find our lives shifting to a different context. We realize that life is but a blink of an eye in the...

June 19, 2016 - 0 Comments Read More

Lessons we can learn from Muhammad Ali Paul McCartney, Bernie Sanders, Tiger Woods, Justin Bieber, Russell Wilson, Jenny McCarthy. I reckon’ there’s not much of a common thread through these famous names. But within hours...

June 12, 2016 - 0 Comments Read More

Recently, I read an online blog talking about fundraising for Christian radio. In it, the author wrote with great conviction about things their station had learned recently about fundraising. Additionally, the writer spoke about things...

June 5, 2016 - 0 Comments Read More

Have you ever heard of Greg Knapp? Probably not, but you’ve heard of two-time Super Bowl winner and five-time NFL MVP Peyton Manning. Greg Knapp is a veteran of 30 seasons and was Peyton’s quarterback...

May 29, 2016 - 0 Comments Read More

“You can learn a lot by just watching”, said the great philosopher Yogi Berra.   My talented friend Lisa Barry recently watched and learned from a lady who does sign language in church.  Lisa shares,...

May 22, 2016 - 0 Comments Read More

So you want to be on the radio?  Think you’ve got a great air check and can’t wait to send it to a PD?  WAIT!  Before you send it, please ask yourself these questions: 1) ...

May 15, 2016 - 0 Comments Read More

This is a follow up to a piece I shared several months ago. Click here to read that article. Road trips can be tons of fun, and even better depending on who is in the passenger...

May 8, 2016 - 0 Comments Read More

They say there are more “religious” radio stations than any other format category.   They also say those religious stations have fewer listeners than any other.   The reason for that is quite simple.   A radio...

May 1, 2016 - 0 Comments Read More

Delete That’s what I just did to a post I made on the Grow Your Radio Audience page (a group I started in Facebook several years ago).  Why delete it?  Because after 10 minutes, no...

April 24, 2016 - 0 Comments Read More