Browsing the "Feature Article" Category

“You can learn a lot by just watching”, said the great philosopher Yogi Berra.   My talented friend Lisa Barry recently watched and learned from a lady who does sign language in church.  Lisa shares,...

May 22, 2016 - 0 Comments Read More

So you want to be on the radio?  Think you’ve got a great air check and can’t wait to send it to a PD?  WAIT!  Before you send it, please ask yourself these questions: 1) ...

May 15, 2016 - 0 Comments Read More

This is a follow up to a piece I shared several months ago. Click here to read that article. Road trips can be tons of fun, and even better depending on who is in the passenger...

May 8, 2016 - 0 Comments Read More

They say there are more “religious” radio stations than any other format category.   They also say those religious stations have fewer listeners than any other.   The reason for that is quite simple.   A radio...

May 1, 2016 - 0 Comments Read More

Delete That’s what I just did to a post I made on the Grow Your Radio Audience page (a group I started in Facebook several years ago).  Why delete it?  Because after 10 minutes, no...

April 24, 2016 - 0 Comments Read More

It was about 5 years ago I did study of how people use radio in their car by using an In Car-Video camera. It was rather alarming but parallels the recent study done by Edison...

April 17, 2016 - 0 Comments Read More

If only.    If only we didn’t have those limitations.  The budget. The staffing. The signal.   Limitations!  There are just 12 notes on a musical scale, only 100 yards on the field, just 90...

April 10, 2016 - 0 Comments Read More

The latest statistics from Nielsen are out and shows positive listening levels for radio. These levels are in both in reach (cume) and time spent listening. Radio stays at the top when it comes to...

April 4, 2016 - 0 Comments Read More

At first glance, the title seems a little enticing, intimidating or even imaginary. The truth is that a perfect long-format radio program is not about perfection but has everything to do with excellence. When a...

March 27, 2016 - 0 Comments Read More

It happened in sixth grade in Mr. Gilbeaux’s math class, in front of all my classmates.  My name was called.  As a result of test scores, I was place in remedial math.  I learned I...

March 20, 2016 - 0 Comments Read More