Browsing the "Feature Article" Category

The buzz in today’s world of fundraising is all about “the story.” Most nonprofits build their case for support around the stories or testimonies of those who were helped through their ministry. This basically gives...

November 13, 2016 - 0 Comments Read More

Interesting, isn’t it?   Five million fans lined the streets of Chicago to celebrate the Cubs’ World Series championship!  That’s almost double the number that actually attended a Cubs’ game at Wrigley Field this season....

November 6, 2016 - 0 Comments Read More

2016  (Too Busy?) There’s not enough time to get everything done! I’m sure you’ve whispered those words a few times in your career. One of the reasons you are time-challenged is that you spend more...

October 30, 2016 - 0 Comments Read More

This week’s Frost Advisory is authored by my colleague T.J. Holland, a very smart fellow indeed. “When nobody is effectively ‘in charge’, you’re bound to get more people arguing over how things should be done.” –...

October 23, 2016 - 0 Comments Read More

The radio world often gets caught up in its own echo-chamber creating inaccurate concepts that many build their foundations around. One of these miscalculations deals with the level of loyalty their audience has for their...

October 16, 2016 - 1 Comments Read More

If you lament the fact that you don’t have a winning on-air personality like _____, then I can almost assure you, you haven’t found your “A” game…yet. I’m sitting in the hallway at Momentum, waiting...

October 9, 2016 - 1 Comments Read More

Here is my recommendation on how to hit your on-air fundraiser goal next time: Simple … Lower your goal! Believe it or not some stations are actually lowering their on-air fundraising goals so that the...

October 2, 2016 - 0 Comments Read More

Often, the best way to explain the important of research for radio stations is to compare this media to commercially sold products and how they become successful. Radio users see radio as a product that...

September 25, 2016 - 0 Comments Read More

Imagine the gratitude in Sioux Falls, South Dakota last spring when Life 96.5 listeners gave over $4,000 in one hour during the spring fundraiser.  Yet, there were no on-air hosts in the studio.  No volunteers...

September 18, 2016 - 3 Comments Read More

3 Social Must Haves For Your Fall Fundraiser Recently, while in London spending time with Premier Christian Radio, I took the time to watch the CMB webinar that Dunham+Company’s VP of Digital Services, Tom Perrault...

September 11, 2016 - 0 Comments Read More