Browsing the "Feature Article" Category

When talking with your on-air talent it is very important that they understand that “time does matter” and whenever the listener says to his/herself or to someone else listening, “Man, these guys talk way too...

October 14, 2018 - 0 Comments Read More

It is written that the righteous shall be bold as lions. The good book is full of incredible promises, to give us hope, promises of a future and prosperity.  It says that you will be...

October 7, 2018 - 0 Comments Read More

It’s been a while since I got a new car and I just got one.   It amazing how much technology has changed in 10 years.   One of the features on my car is “Lane Assist.” ...

September 30, 2018 - 0 Comments Read More

Momentum 2018 has come and gone. I must say, it was a good one. My hat’s off to Michelle and her team; they worked tirelessly and pulled off a conference that was both beneficial and...

September 23, 2018 - 0 Comments Read More

Is your fundraiser all about the listener?   I am sure your first response to the title of the article is, of course, our fundraiser is all about our listener.   Can I encourage you...

September 16, 2018 - 0 Comments Read More

So, what did you think?      Key findings included playing songs people know, playing songs people love, and creating an environment that helps listeners feel good (particularly important in appealing to new listeners).   ...

September 9, 2018 - 0 Comments Read More

Nielsen’s latest data from their 2018 Total Audience Report reveals very good news for broadcast radio. The report shows that the amount of time Americans spend with media (including broadcast radio) continues to increase. This...

September 3, 2018 - 0 Comments Read More

Senator John McCain died over the weekend.   Many in our format will not even mention it.   Too political, don’t cha know.      Let’s face it.   There is a tension between being...

August 26, 2018 - 0 Comments Read More

          Truth in Fundraising – Your Listeners Are Asking for It By the Strategy Team at i58:10 Media  L-R David Harms. Randy Zachary & Scott Michaels   At the beginning of 2018 the Edelman...

August 19, 2018 - 0 Comments Read More

When he looked out the window, he saw the army of the Potomac camped outside the White House.  A reminder that the Civil War was raging.     His son, Willie, was fighting typhoid fever in...

August 12, 2018 - 0 Comments Read More