Browsing the "Articles" Category

In radio, a lot of times we think small when it comes to the things we can share with our audience, so we fall prey to cheaper printable items like pens, and keychains and bumper...

March 4, 2018 - 0 Comments Read More

As most of you know, I’ve been doing fundraisers for decades.  I’ve been a part of over 800 fundraising events over the years. I have seen more than once, a radio station that  had determined...

February 25, 2018 - 0 Comments Read More

The Far Side caption read, “What we say to dogs”.  The cartoon showed a man pointing to his dog saying, “Okay, Ginger! I’ve had it! You stay out of the garbage! Understand, Ginger?  Stay out...

February 18, 2018 - 0 Comments Read More

It would be a good idea for radio station to stop reading those cute, national “kicker” stories and replace them with something locally engaging with strong local impact. I know these rip-and-read stories are easy...

February 11, 2018 - 0 Comments Read More

In secular mainstream AC in the 90’s, we began seeing stations boiling down the human race to the ONE person most likely to listen to that format, so it was decided that SHE was a...

February 4, 2018 - 0 Comments Read More

Question:  Is the era of radio station bumper stickers obsolete?   Answer:  Yes.  And No. Whether your station has bumper stickers, window clings, magnets or window hangers, most likely only a very few of them are...

January 28, 2018 - 0 Comments Read More

After months of legislative talk and all kinds of speculation around the impending Tax Cuts and Jobs Act, it was finally passed late last month. This was the most comprehensive tax reform in 31 years....

January 21, 2018 - 0 Comments Read More

Remember back in school when you wanted that girl or boy to like you?   I bet a specific name immediately pops to mind.   (That’s for you, Marlene).      If I could just...

January 14, 2018 - 0 Comments Read More

Audience Development Group hopes you had a wonderful holiday season with your family and friends. We also hope you had time to think about this New Year we are in. Audience Development Group has always...

January 8, 2018 - 0 Comments Read More

What Planet are we on? (From the “What Women Want” series) Are men really from Mars and Women really from Venus? Sort of… We think differently, we speak differently, we behave differently and therefore we...

January 1, 2018 - 0 Comments Read More