Browsing the "Articles" Category

Recently I was meeting with a group of program directors who were eager to elevate the relationship they had with their listeners. This was a group of people who knew that what was good enough...

August 21, 2016 - 0 Comments Read More

Dear Christian Radio, Easy Never Changed the World.  Over the next few weeks, you are going to hear these words a lot from our team at PAR.  For a while now, we’ve been typing #ENCW...

August 14, 2016 - 0 Comments Read More

Every week, our Heart Share team is helping our ministry partners learn to tell their story. All of our clients have great stories; a lot of time the reason they aren’t seeing much fruit, or...

August 7, 2016 - 0 Comments Read More

So You Missed Your Fundraising Goal   I would say the vast majority of fundraisers I am involved with reach their fundraising goal but what happens when that doesn’t happen. We all love cheering on...

August 1, 2016 - 0 Comments Read More

In today’s radio world there is nothing “special” about satisfying your listener. They have fully come to expect this and if you don’t fulfill this minimum standard you will lose cume in a down-hill hurry....

July 24, 2016 - 0 Comments Read More

As we enjoyed this past 4th of July holiday I hope you had time to reflect on your life in America and the family you share it with. I believe it is important to put...

July 10, 2016 - 0 Comments Read More

We’ve all been there. We run into the studio after the top of the hour hits. We talk with one of our team mates and realize- oh wait! I need to do my first break...

July 4, 2016 - 1 Comments Read More

How you answer this question can determine the success of your station.   Relevant…or interesting?    Choosing only content that is relevant to your listener forces the talent to put the listener ahead of themselves.   This...

June 26, 2016 - 0 Comments Read More

In the seismic wake of the horrible events in Orlando this past week we find our lives shifting to a different context. We realize that life is but a blink of an eye in the...

June 19, 2016 - 0 Comments Read More

Lessons we can learn from Muhammad Ali Paul McCartney, Bernie Sanders, Tiger Woods, Justin Bieber, Russell Wilson, Jenny McCarthy. I reckon’ there’s not much of a common thread through these famous names. But within hours...

June 12, 2016 - 0 Comments Read More