Browsing the "Articles" Category

The “leaky bucket.”   That’s PPM-talk for stations losing listeners by tuning away or turning the radio off.  The traditional thought is that it is easier to keep listeners than to get them back.  And...

February 14, 2016 - 1 Comments Read More

How many times have you thought back to a time when great radio personalities ruled the airwaves from city to city?  I speak of the personalities of legend, true radio professionals who had one goal...

February 7, 2016 - 0 Comments Read More

Watching the last few presidential debates reminds me of being in Mrs. Lay’s 5th grade class.   We had that know-it-all that nobody liked, that smart science-brain kid that was painfully shy, and that loud-mouthed...

January 31, 2016 - 0 Comments Read More

CHR, REBORN Hi there. If you and I haven’t met, I’m Mike. I program what you might call an experimental radio station in St. Louis, MO. Closest label we fall under is “Christian CHR,” but...

January 25, 2016 - 0 Comments Read More

NEW YEAR’S GOALS It’s the beginning of the year and a lot of organizations including non-profits are thinking through the coming year and what they want to see happen. A lot of plans are being...

January 17, 2016 - 0 Comments Read More

Dear Christian Radio… What’s your vision for 2016? This is a major week for Positive Alternative Radio.  It’s our annual Vision Week.  Monday through Wednesday, PAR’s 17 leaders will gather to give presentations, share the...

January 10, 2016 - 0 Comments Read More

As the new year begins it’s easy to get bogged down in the multitude of details of programming a radio station; the politics, the personalities, and the to-do list that never seems to get to-done....

January 3, 2016 - 0 Comments Read More

Very few stations that I know of end the year not needing more money.  More money equals more ministry. Most of the reasons I hear from radio stations about why they don’t want to do...

December 27, 2015 - 0 Comments Read More

A couple of years ago, I was asked to participate in a panel discussion to provide non-profit media ministries “Techniques to Increase Donor Participation.” There are wonderfully effective techniques that have been tested and proven...

December 12, 2015 - 0 Comments Read More

Set up a mechanical structure that puts the PD and the air-talent together on a weekly basis, individually.  Set a specific day and time. Make sure that every air personality records every show. The talent...

December 12, 2015 - 0 Comments Read More