Browsing the "Articles" Category

Very few stations that I know of end the year not needing more money.  More money equals more ministry. Most of the reasons I hear from radio stations about why they don’t want to do...

December 27, 2015 - 0 Comments Read More

A couple of years ago, I was asked to participate in a panel discussion to provide non-profit media ministries “Techniques to Increase Donor Participation.” There are wonderfully effective techniques that have been tested and proven...

December 12, 2015 - 0 Comments Read More

Set up a mechanical structure that puts the PD and the air-talent together on a weekly basis, individually.  Set a specific day and time. Make sure that every air personality records every show. The talent...

December 12, 2015 - 0 Comments Read More

We radio folk love to connect the dots.  Even dots that don’t connect.     The CHR in town plays 21 currents and their share went up.  Let’s do that!    They have a red-headed...

December 12, 2015 - 0 Comments Read More

Dear Christian Radio…let’s be honest about competition. Is it wrong for Christian radio stations to compete against each other? There’s a prevailing thought in Christian radio that every Christian radio ministry should sit around a...

December 12, 2015 - 1 Comments Read More

Dear Christian Radio…A little CMB Q&A with Brian Sanders 15 leaders from Positive Alternative Radio landed in Orlando and took CMB’s Momentum 2015 by storm.  We wanted to take a few moments and interview Brian...

October 11, 2015 - 0 Comments Read More

What makes a good manager?  A good leader!  Here we look at seven important leadership principles: Without someone following you, you’re not a leader. Even the Batman had Robin. Without willing followers you’re that guy...

October 11, 2015 - 0 Comments Read More

I recently attended a church in another city that is very strategic about the things it does, the things it doesn’t do, and how it communicates.  As a result, more and more people are being drawn...

September 21, 2015 - 0 Comments Read More

Batten the hatches!  Here comes another complaint! When we hear criticism about our station we often react in a way that is absolute.  There is a complaint about song and we are tempted to pull...

September 15, 2015 - 0 Comments Read More

Good radio is bad fundraising and good fundraising is captivating radio. •   Don’t play too much music •    Over the years I’ve been a part of fundraisers where the station comes up with a new...

September 15, 2015 - 0 Comments Read More