Browsing the "Articles" Category

Remember back in school when you wanted that girl or boy to like you?   I bet a specific name immediately pops to mind.   (That’s for you, Marlene).      If I could just...

January 14, 2018 - 0 Comments Read More

Audience Development Group hopes you had a wonderful holiday season with your family and friends. We also hope you had time to think about this New Year we are in. Audience Development Group has always...

January 8, 2018 - 0 Comments Read More

What Planet are we on? (From the “What Women Want” series) Are men really from Mars and Women really from Venus? Sort of… We think differently, we speak differently, we behave differently and therefore we...

January 1, 2018 - 0 Comments Read More

The Christmas season brings out the best in our format.   More people tune in than at any other time of the year, some stations topping a million listeners per week, once unthinkable.   Many...

December 25, 2017 - 0 Comments Read More

Everything changes, whether it’s culture, music or politics. But there seems to be one big exception — Christian radio. Since the early 2000s, I’ve heard the question asked time and again at NRB: “What will...

December 10, 2017 - 0 Comments Read More

“What’s going to change in the next 10 years?”    Jeff Bezos is one of the world’s richest men, having founded Amazon.com in his Seattle garage two decades ago.        He says people ask him...

December 3, 2017 - 0 Comments Read More

Holiday Hotline Number: This is a real good promotion to set up appointment listening, which is a direct link to increasing TSL. Here is how it works. You tell listeners to listen at several specific...

November 26, 2017 - 0 Comments Read More

It was 9:30am, Tuesday May 9th 2017, and Faron Dice walked into my office at WAY-FM, took a seat, and outside my office I heard conversations in the hallway, and saw Lloyd Parker and Matt...

November 19, 2017 - 0 Comments Read More

Over the years radio stations have spent millions of dollars and man hours analyzing their competition. They have meticulously plotted everything from music rotations to the personal and professional habits of their competitor’s personalities and...

November 12, 2017 - 0 Comments Read More

In my travels I’ve found almost all discussions about programming revolve around things close to us; the music and deejays, the promotions and contests, the clocks and service elements.  While these elements are important to...

November 5, 2017 - 0 Comments Read More