Here’s some thoughts on COMMUNICATION from Heart Share President, Jack Eason:
4 Keys To Communicate:
1-Communicate Concisely-Be concise in your communication. I recently got a newsletter from an organization that was 4 pages long single-spaced. I had no time to read all of that information. Keep your story short, impactful, and to the point. People are busy.
2-Communicate Consistently-How often are you sharing with your partners? Only when you need money? Share with them throughout the year; share stories of life change. Share often.
3-Communicate Creatively-Use video, social media, email, texting-there’s no excuse in 2016 to not be creative. There are many tools and inexpensive ones as well!
4-Communicate Clearly-Don’t be ambiguous. In your appeal, be clear, specific and challenge people to join your team; thank those that are already.
If you’d like help in strategizing your communications, give us a call, 1-877-291-6501, ext 1.
Jack Eason is the President of The Heart Share Group, an organization dedicated to helping organizations reach their full potential through leadership development, brand development, and partnership development. Heart Share serves Christian radio through donor development strategies, fundraising initiatives (including on-air campaigns and major donor support), and creative partnerships. Contact Jack at firstname.lastname@example.org…